In the Digital Marketing era, Pay Per Click (PPC) and Search Engine Optimization (SEO) are playing an important role to drive visitors to your website or web page. Knowing the difference between SEO, PPC and their benefits are very crucial to get rank in businesses, for those who are looking to improve their online appearance.
People are using search engines to find the answers of their queries. When you search something on search engines, you find two types of results: Organic results and Paid results.
From a business point of view, visitors can support a company by clicking on both Organic and paid search results. However, each has its own pros and cons and knowing these differences are crucial for the brand aiming to grow. Looking for an answer on how Organic and Paid ads set into a perfect digital marketing plan? No need to google anymore. Let’s have a look at Organic Search.
What Is Organic Search?
In Organic search users find web pages and online content through search engines (Google, Yahoo or Bing) as an unpaid advertisement. These results are shown on the basis of search engine’s algorithm, relevancy to the search query, good quality content and websites authority. Organic Search is more trustworthy by users than paid search. In organic search users earn their ranking on merit, rather than any financial expenditures.
High ranking in search engines results requires more effective SEO ( search engine optimization) strategies, it includes high quality content, keyword research, link building (backlinks) and a user friendly website. SEO or organic search is ideal for the business who want sustainable visitors for a long term, because it gives long term and sustainable traffic without spending any cost on paid advertisement.
What Is Paid Search?
Paid search is a part of digital marketing strategy, where companies pay search engines to rank their web pages as an advertisement at the top of the search engine relevant https://letsbebrand.com/ppc-marketing/pages (SERPs). Paid search results are generally found on the top or bottom of the SERP, these paid search results contain a small note “ads” , “sponsored” or something like that on it, to recognize paid search results easily.
PPC (pay per click) and SEM (search engine marketing) are other names of paid search. Whenever a user clicks on the ad, the business pays to the search engine. It drives more traffic to your website but as organic search, paid search is a quick result and costs money to serve the ad. In paid search, traffic comes from social media, paid ads, email campaigns, direct visits and other sources.
Difference between Organic and Paid Search
There are so many reasons for companies to invest in paid searches or to go with organic searches, let’s have a look at the differences of both searches.
Organic Search
1. Sustainability:
SEO can give you long term results. Working hard on SEO can lead your website to a high rank. Once your website ranks high, it will give you ongoing organic traffic without any cost and effort.
2. Credibility and Trust:
Credibility and trust are other names of organic search. Websites ranked on the first page of search engines can be considered as trustworthy and credible. It drives more organic traffic on the website or web pages.
3. Cost-Effectiveness:
Another reason why most of the companies go for SEO is its cost effectiveness. Once you achieve high ranking on search engine result page, organic traffic is free. There will be no direct cost linked with clicks or visits.
4. Higher Return on Investment (ROI):
SEO requires an upfront investment in organic search, it leads to higher website traffic, conversion and sales without spending any cost. It also provides high return investment as compared to paid search.
5. Broader Reach:
Organic search helps you to reach a broader audience with different search intentions. Organic search grabs a wide range of keywords, including long-tail keywords.
Paid Search
1. Immediate Results:
Paid search gives you more immediate traffic than Organic search after the ads are activated. Paid search is helpful for new business and for those who are time sensitive and want to promote their business in less time.
2. Targeted Reach:
As organic search gives you a broader reach, paid search gives you a targeted reach. Targeted reach based on keywords, device, location, demographics and more. This assures that your ads are shown to the most relevant audience according to your niche.
3. Measurable Performance:
Pay Per Click or Paid search provides complete reporting and analytics. It allows you to measure and track the performance of your campaign. This will help you in improving the strategy for better results.
4. Flexibility:
Paid search gives you flexibility in bid management and budget. To maximize ROI and to optimize performance you can control your budget, bid and ad-copy whenever you want to.
5. Brand Awareness:
Having your website or web page appear at the top of SERPs increases brand exposure and awareness, even if the user doesn’t click on your ad and people will know more about your brand or business.
6. A/B Testing Capabilities:
Paid search allows for A/B testing of ad copy, keywords and landing page. This will help you in processing your marketing strategy and shows what will work best for your target audience. It will maximize existing traffic to help increase conversions. It reduce bounce rates on your website and email, paid, and social campaigns.
Light Up your SEO path with Lets Be Brand
Either its organic search or paid search, both methods have their own power and importance, organic search is considered more effective for long-term success. Although Paid search is expensive, it provides short-term benefits and immediate traffic, no doubt it is ideal for specific, time-sensitive businesses.
Elevate your brand’s online presence with compelling ads and engaging content. Join our satisfied clients who have enjoyed over 100% growth in their site traffic. At Lets Be Brand we offer a wide range of digital marketing services, from search engine optimization to video editing that drive new visitors to your sites and engage your current audience.
Want to know what we offer in our services? Visit our website to know more about us.
